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What is Meta- Description?

A Meta Description is an attribute within your meta tags that help describe your page. This snippet of text may appear in the search engine results under your website’s headline, though sometimes, search engines will pull a snippet of text from the main body copy of the page instead. when searchers perform a search query that your page ranks for. The meta description should give search engine users a brief description of what they’ll find if they click through to your site. So a search for “Australian Shepherd Dog” on Google might be show listing like the following:

How Long Should a Meta Description Be?

Google has recently expanded the standard length for meta descriptions. Formerly, meta descriptions were recommended to be 160 characters or less in length.

After 2017, Google will show up to 275 characters on the SERP. Therefore, we optimize our client’s meta description tags to be up to 275 characters long.